Tuesday, February 10th 2026
From Day One is “a web site and conference series on business and society.” Their editorial focus is on “innovative ways for companies to forge stronger relationships with their employees, customers, and community.” They’re looking for story pitches from freelance journalists: “We want stories that dig into the human elements of how companies can build well-grounded values into their business and carry them out. For example, how do they motivate and listen to their employees? How do they find ways to have a social impact on their community? How do they build a bond of trust with their customers?” They typically pay $200 to $300 for stories of 800 to 1,000 words. To learn more, refer to this page.
Companies once made public commitments to ethics and responsibility, but it became “acceptable, and maybe even a little trendy, for brands to quietly neglect those commitments,” said Sandra Moerch, global head of content and customer marketing Autodesk, which makes industrial design software. “That behavior just won’t cut it anymore. Authenticity is making a comeback because people are craving honest and pure and authentic transactions again.”During a panel discussion on brands’ enduring authenticity at From Day
Now that the 2026 FIFA World Cup has wrapped up, marketers are taking a closer look at the brands that won the battle for attention, and what their success says about today’s marketing landscape. While official sponsors enjoyed unmatched visibility, some of the brands that generated the most conversation weren’t necessarily the ones that paid for the most prominent logos. Instead, they won by tapping into fan culture and creating content people actually engaged with.
Dina Siclovan’s HR team was spending far too much time on emails. As the director of team member experience at Breeze Airways, she knew that while the company would keep growing, the size of her team would not. “We spent a lot of time just answering repetitive questions, even though the information already exists on our intranet. There are hundreds of policies, and many answers depend on the context,” she said during a From Day